Anacare Case Study
Social media templates and clinic posters for an animal NGO in Mumbai, built so its team can publish consistently.
Concept
The gap was never a lack of care. It sat in communication, not intention.
Anacare is an animal NGO in Mumbai with a working clinic. Most people in the city didn't know how to reach it, or what to do when they found an animal in need. The team also couldn't make new graphics for every post.
They publish adoption updates, rescue stories, education content and monthly recaps, and building each one from scratch wasn't realistic alongside running a clinic.
Process
Brand already locked
The identity, colours and logo were set before this project started, so the work had to fit inside them.
Built with the team
I sat with the Anacare team and worked backward from what they need to publish each week. There was no formal research phase.
Templates, not one-offs:
Instead of designing individual posts, I made a set of templates that share one hierarchy. Photos, names and status fields are editable, so the team can update a post without a designer.
Iterations
A separate structure for each content type.
Outcome
Eight Canva templates and a set of clinic posters, all built on one system.
The templates cover adoption updates, education, rescue stories and monthly recaps. The clinic posters cover topics like myths about street animals, approaching a scared dog or cat, nutrition and medical care.
Key Takeaways
A system beats eight one-off graphics.
- 01
Building Eight one-off graphics would have solved the immediate need and created a new problem a month later. A system built around fixed hierarchy and editable fields let the team keep publishing without depending on outside design help for every post.
- 02
Working inside a brand that was already locked, rather than pushing for a redesign, forced more discipline into the system itself, since there was no room to fix inconsistency through the identity later.